The Ranking Scoreboard — WordPress, Wix & Shopify SEO Case Studies
Live ranking report

The RankingScoreboard.

Three platforms. Three technical playbooks. One scoreboard tracking every keyword from where it started to where it stands today — across WordPress, Wix, and Shopify builds.

WPWordPress 23 KW · P1 WXWix 14 KW · P1 SPShopify 19 KW · P1
56
Total Page-1 keywords
+167%
Avg. organic traffic
44%
Avg. bounce reduction
3
CMS platforms mastered
The Playbook

One system. Three very different engines.

WordPress, Wix, and Shopify each have their own crawl behavior, templating quirks, and speed bottlenecks. Ranking a site well means adapting the same technical & content SEO fundamentals to how each platform actually works under the hood — not running one generic checklist across all three.

Platform 01 / WordPress + WooCommerce
Client

Thornfield Interiors — UK

WooCommerce Yoast + Schema Pro 6-month sprint
171%
Traffic
47%
Bounce ↓
1.9s
LCP
Lane
Keyword
Position movement
P1
01
rattan garden furniture ukcommercial
#41
#3
02
outdoor rattan sofa setcommercial
#35
#1
03
best garden furniture for small patioinformational
N/R
#5
04
garden furniture sale uktransactional
#48
#12

WordPress Playbook

  • Cleaned up plugin bloat & render-blocking scripts dragging down Core Web Vitals
  • Rebuilt XML sitemap + fixed 140 broken/duplicate URLs from prior theme migrations
  • Hard-coded JSON-LD Product & Breadcrumb schema across the WooCommerce catalog
  • Rewrote category copy & internal linking around real search intent clusters
"We finally understood why pages weren't ranking — and watched it fix itself."Owner, Thornfield Interiors
Platform 02 / Wix
Client

Studio Bloom — Netherlands

Wix Velo Wix SEO Suite 4-month sprint
142%
Traffic
38%
Bounce ↓
2.3s
LCP
Lane
Keyword
Position movement
P1
01
wedding florist amsterdamcommercial
#37
#4
02
flower subscription netherlandstransactional
N/R
#7
03
dried flower bouquet amsterdamcommercial
#26
#9
04
corporate event florist nlcommercial
#20
#15

Wix Playbook

  • Fixed dynamic-URL indexing gaps using Wix's canonical & URL-pattern controls
  • Custom Velo code injected structured data Wix's native editor doesn't expose
  • Compressed & lazy-loaded the full image gallery to cut mobile load time by 41%
  • Set proper hreflang tags for NL/FR/DE localized landing pages
"I didn't think Wix could really compete on SEO. It can — with the right setup."Founder, Studio Bloom
Platform 03 / Shopify
Client

Northline Supply Co. — US/UK

Shopify Liquid Metafields + JSON-LD 5-month sprint
189%
Traffic
46%
Bounce ↓
2.0s
LCP
Lane
Keyword
Position movement
P1
01
insulated water bottle uktransactional
#44
#2
02
camping cookware setcommercial
#30
#6
03
best backpacking stove 2026informational
N/R
#8
04
lightweight camping gear ukcommercial
#23
#13

Shopify Playbook

  • Removed 9 unused apps that were injecting render-blocking scripts into every page
  • Rebuilt collection-page templates around search intent instead of default sort order
  • Used metafields to push Product, Review & FAQ schema across the full catalog
  • Restructured URL & tag architecture to stop duplicate collection/tag content
"Our collection pages went from dead weight to our top traffic drivers."Marketing Lead, Northline Supply Co.
Combined Results

Every platform, climbing.

WordPress Wix Shopify
0% 100% 200% M0M1M2M3 M4M5M6M7
WordPress · Thornfield Interiors

"Every technical fix mapped straight to a ranking we could see move."

— OWNER
Wix · Studio Bloom

"Proof that Wix sites can genuinely compete for competitive keywords."

— FOUNDER
Shopify · Northline Supply Co.

"Our collection pages stopped being dead weight and started selling."

— MARKETING LEAD

Whatever you built on, we'll get it ranking.

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